SCALIO
“Trust Me, Just Post It”: Redesigning Scalio’s Social Calendar
“Trust Me, Just Post It”: Redesigning Scalio’s Social Calendar
“Trust Me, Just Post It”: Redesigning Scalio’s Social Calendar
COMPANY
Scalio
Scalio
Scalio
ROLE
Product Designer
Product Designer
Product Designer
YEAR
2026
2026
2026
A dash of context
A dash of context
A dash of context
Scalio is an AI powered marketing platform built to help small and medium sized businesses and D2C brands manage their social media marketing without the need for a dedicated marketing team. From creating content to planning their online presence, the idea was to make digital marketing a little less overwhelming for businesses that already had a hundred other things to worry about.
One part of that experience was the Social Calendar, a feature designed to take the guesswork and manual effort out of showing up consistently on Instagram. Users could generate posts, plan their content, and schedule publishing, all from one place. In theory, it meant less time figuring out what to post and more time running their business.
There was just one problem. The first iteration of the Social Calendar was a slop grenade.
Scalio is an AI powered marketing platform built to help small and medium sized businesses and D2C brands manage their social media marketing without the need for a dedicated marketing team. From creating content to planning their online presence, the idea was to make digital marketing a little less overwhelming for businesses that already had a hundred other things to worry about.
One part of that experience was the Social Calendar, a feature designed to take the guesswork and manual effort out of showing up consistently on Instagram. Users could generate posts, plan their content, and schedule publishing, all from one place. In theory, it meant less time figuring out what to post and more time running their business.
There was just one problem. The first iteration of the Social Calendar was a slop grenade.
Built almost entirely by AI, it could generate content, but generating content wasn't the same as creating something users actually wanted to publish. Almost nobody was approving the posts. The feature was doing what it was built to do on paper, but it wasn't solving the real problem for its users.
That raised a few questions. Was the content relevant to their businesses? Did users understand what they were getting before spending their credits? Were there gaps in the experience that made managing their content harder than it needed to be?
That's where I came in. Rather than jumping straight into a visual redesign, I focused on understanding where the experience was falling apart, what users were struggling with, and what the product needed to do differently. The goal was to turn a feature that could generate posts into one that businesses could actually trust to manage their Instagram presence.
Built almost entirely by AI, it could generate content, but generating content wasn't the same as creating something users actually wanted to publish. Almost nobody was approving the posts. The feature was doing what it was built to do on paper, but it wasn't solving the real problem for its users.
That raised a few questions. Was the content relevant to their businesses? Did users understand what they were getting before spending their credits? Were there gaps in the experience that made managing their content harder than it needed to be?
That's where I came in. Rather than jumping straight into a visual redesign, I focused on understanding where the experience was falling apart, what users were struggling with, and what the product needed to do differently. The goal was to turn a feature that could generate posts into one that businesses could actually trust to manage their Instagram presence.
Timeline
1 Week
Collaborators
1 Product Designer, 1 Developer
Background
Scalio is an AI powered marketing platform built to help SMBs and D2C brands simplify their social media marketing, create content, and grow their online presence with less manual effort.
The experience
The experience
The experience
You now know what the problem was and what issues the users where facing, I won't bore you with the entire process rather let me showcase how I solved these issues.
PS: The gifs below take a little bit of time to load up, actively trying to find a workaround for this.
You now know what the problem was and what issues the users where facing, I won't bore you with the entire process rather let me showcase how I solved these issues.
PS: The gifs below take a little bit of time to load up, actively trying to find a workaround for this.
home page
The original homescreen had too many navigation points, making it cluttered and difficult to understand. Based on user conversations, I simplified the experience to show one day and one post at a time, making content easier to review and edit for the home screen.
We were already collecting post performance data after users connected their Instagram accounts, so I introduced a 'Performance' section, the idea was to help users understand what was working and give them a reason to keep coming back to the feature.
The original homescreen had too many navigation points, making it cluttered and difficult to understand. Based on user conversations, I simplified the experience to show one day and one post at a time, making content easier to review and edit for the home screen.
We were already collecting post performance data after users connected their Instagram accounts, so I introduced a 'Performance' section, the idea was to help users understand what was working and give them a reason to keep coming back to the feature.
post screen
When the user taps on the view post button they would be able to see a posts page where they can edit the generated content, or change the idea for that particular day. They can also review and adjust the scheduled publishing time.
For users who enable auto posting, the content is generated in advance and scheduled for publishing. To avoid charging users for content that never makes it to Instagram, credits are deducted only for posts that are successfully published.
When the user taps on the view post button they would be able to see a posts page where they can edit the generated content, or change the idea for that particular day. They can also review and adjust the scheduled publishing time.
For users who enable auto posting, the content is generated in advance and scheduled for publishing. To avoid charging users for content that never makes it to Instagram, credits are deducted only for posts that are successfully published.
edit post
Each player has a dedicated stats screen that surfaces key performance indicators across both IPL and international cricket. This allows users to quickly assess a player’s consistency, role, and impact beyond just recent hype.
The goal was not to overwhelm users with data, but to present only what’s relevant at the moment of decision. By keeping stats contextual and easy to scan, users could validate their instincts and decide whether a player would genuinely add value to their squad.
Each player has a dedicated stats screen that surfaces key performance indicators across both IPL and international cricket. This allows users to quickly assess a player’s consistency, role, and impact beyond just recent hype.
The goal was not to overwhelm users with data, but to present only what’s relevant at the moment of decision. By keeping stats contextual and easy to scan, users could validate their instincts and decide whether a player would genuinely add value to their squad.
Grid and list view
The 'Posts' screen brings all the content planned for the month into a single grid or list view, giving users a complete overview of their publishing schedule. During user conversations, I found that some users didn't know this view existed, while others struggled to navigate back to it after discovering it.
I simplified access to the screen and introduced filters, making it easier to find specific posts, review upcoming content, and manage their monthly calendar without unnecessary navigation.
The 'Posts' screen brings all the content planned for the month into a single grid or list view, giving users a complete overview of their publishing schedule. During user conversations, I found that some users didn't know this view existed, while others struggled to navigate back to it after discovering it.
I simplified access to the screen and introduced filters, making it easier to find specific posts, review upcoming content, and manage their monthly calendar without unnecessary navigation.
settings
In the 'Settings' page was were we addressed several issues uncovered during user conversations. We introduced options for users to define the type and style of content they wanted, helping align generated posts with their brand's identity. We also made Instagram account linking more accessible and added the ability to upload brand assets and images to give users greater control over the content being created.
The goal was to move away from a one size fits all approach and give users more control over the output.
In the 'Settings' page was were we addressed several issues uncovered during user conversations. We introduced options for users to define the type and style of content they wanted, helping align generated posts with their brand's identity. We also made Instagram account linking more accessible and added the ability to upload brand assets and images to give users greater control over the content being created.
The goal was to move away from a one size fits all approach and give users more control over the output.
The questions that shaped the redesign
The questions that shaped the redesign
The questions that shaped the redesign
Before jumping into the interface, I needed to understand why a feature designed to make Instagram marketing easier was struggling to get users to approve its content. The problem wasn't necessarily that the AI couldn't generate posts. It was whether those posts were useful enough, whether users trusted the process, and whether the experience made managing content easier in the first place.
A few questions helped me frame the problem and decide where to focus.
Before jumping into the interface, I needed to understand why a feature designed to make Instagram marketing easier was struggling to get users to approve its content. The problem wasn't necessarily that the AI couldn't generate posts. It was whether those posts were useful enough, whether users trusted the process, and whether the experience made managing content easier in the first place.
A few questions helped me frame the problem and decide where to focus.
How do we make AI generated content feel relevant to each business?
How do we make AI generated content feel relevant to each business?
Businesses have different audiences, products, and visual identities. Generating a post wasn't enough if the output felt generic or disconnected from what they actually sold. The experience needed to give users more influence over the content being created.
Here are a few key insights that I found from my research:
- Fans prioritise confidence over speed when making auction predictions
- Post-auction validation and comparison with other squads matters more than rewards
- Randomness or chance based outcomes immediately reduce trust
How do we make users feel in control of what gets published?
How do we make users feel in control of what gets published?
Automation is only useful when users feel comfortable with its output. Users needed a clear way to review generated posts, edit the content, change ideas, and decide what would eventually go live.
Here are a few key insights that I found from my research:
- Fans prioritise confidence over speed when making auction predictions
- Post-auction validation and comparison with other squads matters more than rewards
- Randomness or chance based outcomes immediately reduce trust
How do we make managing content feel effortless, not like another task?
How do we make managing content feel effortless, not like another task?
A calendar full of drafts can quickly become another to do list. The experience needed to make it easier to understand what was planned, focus on individual posts, and find a complete view of the month's content without unnecessary navigation.
These questions gave the redesign a clearer direction: make content more relevant, give users greater control, and reduce the effort required to manage their Instagram presence.
Here are a few key insights that I found from my research:
- Fans prioritise confidence over speed when making auction predictions
- Post-auction validation and comparison with other squads matters more than rewards
- Randomness or chance based outcomes immediately reduce trust
What we chose to do differently
What we chose to do differently
What we chose to do differently
AI could generate posts, sure. But generating content and creating something a business actually wants to publish are two very different things. Instead of treating the Social Calendar as just another AI tool, I focused on making the entire journey from creating a post to publishing it work better.
Give AI more to work with.
Generic content wasn't going to cut it. I introduced content preferences and options to upload brand assets and images, giving users more control over how their posts looked and felt.
Automation, without the loss of control.
Not everyone wants to blindly trust AI with their Instagram account. Users could review and edit posts, change ideas, and adjust publishing schedules, while auto posting remained an option for those who preferred a hands off approach.
Make the calendar actually useful.
Generating posts was only half the job. I simplified the homescreen, made individual posts easier to manage, and improved access to the monthly overview so users could spend less time navigating and more time managing their content.
Make credits feel fair.
Nobody wants to pay for something that never gets published. I designed the credit deduction logic so users were charged only for posts successfully published, making the process more predictable.
The goal wasn't to throw more AI at the problem. It was to make what was already there genuinely useful.
AI could generate posts, sure. But generating content and creating something a business actually wants to publish are two very different things. Instead of treating the Social Calendar as just another AI tool, I focused on making the entire journey from creating a post to publishing it work better.
Give AI more to work with.
Generic content wasn't going to cut it. I introduced content preferences and options to upload brand assets and images, giving users more control over how their posts looked and felt.
Automation, without the loss of control.
Not everyone wants to blindly trust AI with their Instagram account. Users could review and edit posts, change ideas, and adjust publishing schedules, while auto posting remained an option for those who preferred a hands off approach.
Make the calendar actually useful.
Generating posts was only half the job. I simplified the homescreen, made individual posts easier to manage, and improved access to the monthly overview so users could spend less time navigating and more time managing their content.
Make credits feel fair.
Nobody wants to pay for something that never gets published. I designed the credit deduction logic so users were charged only for posts successfully published, making the process more predictable.
The goal wasn't to throw more AI at the problem. It was to make what was already there genuinely useful.
Where design made the biggest difference
Where design made the biggest difference
Where design made the biggest difference
From clutter to a clearer starting point
From clutter to a clearer starting point
The original calendar tried to do a little too much at once. Multiple navigation points, content cards, and actions competed for attention, making it harder to know where to start. From a product perspective, the problem wasn't a lack of functionality, but how that functionality was organised. Users needed a clear starting point, not more things to figure out.
I simplified the calendar homescreen to focus on one day and one post at a time. This created a more predictable workflow, helping users review and edit content without having to navigate through multiple layers. I also introduced a Performance section using existing Instagram data, connecting content planning with actual results. The idea was to help users understand what was working and make the calendar useful beyond simply generating posts.
What changed and why:
- Reduced cognitive load: Made the day's content the primary focus instead of competing with multiple navigation points.
- Made actions more accessible: Brought editing and post review closer to the content, reducing unnecessary steps.
- Connected planning with performance: Introduced Instagram insights to help users understand how their content was performing and make more informed decisions.
The original calendar tried to do a little too much at once. Multiple navigation points, content cards, and actions competed for attention, making it harder to know where to start. From a product perspective, the problem wasn't a lack of functionality, but how that functionality was organised. Users needed a clear starting point, not more things to figure out.
I simplified the calendar homescreen to focus on one day and one post at a time. This created a more predictable workflow, helping users review and edit content without having to navigate through multiple layers. I also introduced a Performance section using existing Instagram data, connecting content planning with actual results. The idea was to help users understand what was working and make the calendar useful beyond simply generating posts.
What changed and why:
- Reduced cognitive load: Made the day's content the primary focus instead of competing with multiple navigation points.
- Made actions more accessible: Brought editing and post review closer to the content, reducing unnecessary steps.
- Connected planning with performance: Introduced Instagram insights to help users understand how their content was performing and make more informed decisions.
Generated content to publish ready posts
Generating a post was only half the job. Users needed to be able to shape the content, make it their own, and decide when it was ready to go live. I redesigned the post view around that workflow, bringing the content preview, editing options, and publishing controls into one place.
What changed and why:
- More control over the output: Users could edit captions, add reference images, and rewrite the content instead of settling for the first thing AI generated.
- A second chance at a better idea: If the generated direction wasn't working, users could generate a new idea without having to start the entire process over.
- Publishing on their terms: I made scheduling more accessible, allowing users to adjust when a post would go live rather than treating the AI's output as the final step. This ofcourse is if the users want to change the timing the feature is designed in a way that it selects the best time to post the content.
The idea was simple: AI should take the effort out of creating content, not take the decisions away from the people publishing it.
Generating a post was only half the job. Users needed to be able to shape the content, make it their own, and decide when it was ready to go live. I redesigned the post view around that workflow, bringing the content preview, editing options, and publishing controls into one place.
What changed and why:
- More control over the output: Users could edit captions, add reference images, and rewrite the content instead of settling for the first thing AI generated.
- A second chance at a better idea: If the generated direction wasn't working, users could generate a new idea without having to start the entire process over.
- Publishing on their terms: I made scheduling more accessible, allowing users to adjust when a post would go live rather than treating the AI's output as the final step. This ofcourse is if the users want to change the timing the feature is designed in a way that it selects the best time to post the content.
The idea was simple: AI should take the effort out of creating content, not take the decisions away from the people publishing it.
Giving AI a better brief
AI can't read a business owner's mind. If we wanted it to create content that felt less generic, users needed a way to tell it what their brand was actually about.
I reworked the Settings page to bring content preferences, Instagram account linking, and brand assets into one place. Users could define the kind of content they wanted, add images to guide the output, and connect their Instagram account for direct publishing and performance insights.
From a UX perspective, the goal was to give users more control without making the setup feel like another task. Bringing these options together made the experience easier to understand and gave users a clearer way to influence what the AI created.
The idea wasn't to make users do more work. It was to give the AI better inputs so users had fewer reasons to redo its work.
AI can't read a business owner's mind. If we wanted it to create content that felt less generic, users needed a way to tell it what their brand was actually about.
I reworked the Settings page to bring content preferences, Instagram account linking, and brand assets into one place. Users could define the kind of content they wanted, add images to guide the output, and connect their Instagram account for direct publishing and performance insights.
From a UX perspective, the goal was to give users more control without making the setup feel like another task. Bringing these options together made the experience easier to understand and gave users a clearer way to influence what the AI created.
The idea wasn't to make users do more work. It was to give the AI better inputs so users had fewer reasons to redo its work.
Outcome
Outcome
The redesign focused on a simple problem: generating content wasn't enough if users weren't willing to approve it. By giving users more control over what the AI created and making posts easier to review, edit, and schedule, the Social Calendar was redesigned around getting content closer to publication.
APPROVAL RATE
0.8% → 27%
Reported approval rate following the redesign
Some other outcomes:
🏆 An experience users found easy to use, making content creation and publishing easier to navigate.
🏆 Greater trust in auto posting, with users comfortable letting the system publish content with minimal manual changes.
🏆 Positive feedback on AI generated content, with users expressing satisfaction with the quality of the output.
The redesign focused on a simple problem: generating content wasn't enough if users weren't willing to approve it. By giving users more control over what the AI created and making posts easier to review, edit, and schedule, the Social Calendar was redesigned around getting content closer to publication.
APPROVAL RATE
0.8% → 27%
Reported approval rate following the redesign
🏆getting content closer to publication.
Opportunities going forward
Opportunities going forward
The redesign addressed the core problems with Scalio's Social Calendar, but there are still ways to make it more useful. From giving the AI better business context to extending automation beyond feed posts, these opportunities could help businesses get more out of their Instagram presence with less manual effort.
Business context beyond images
Not every business has a library of brand images to work with. Some rely more on the services they offer, their expertise, or the problems they solve. Allowing users to upload documents such as PDFs and DOCs could give the AI more context to generate content that's relevant to their actual business, rather than relying primarily on visual references.
Trending audio for Instagram posts
Visuals and captions are only part of the content equation on Instagram. Exploring a way to incorporate relevant trending audio into posts could help businesses make their content more engaging and discoverable, while reducing the effort required to keep up with trends.
Extending automation to Stories
The Social Calendar focused on planning and publishing feed posts, but Instagram Stories offer another way for businesses to stay active. Extending auto posting to Stories could help users maintain a more consistent presence without having to manage every post manually.
~And, that's all folks. Fin~
I am currently on the lookout for Product Design opportunities if you think i would be a good fit then send a mail at anshul672@gmail.com or just call/whatsapp at +91-7004366686.
The redesign addressed the core problems with Scalio's Social Calendar, but there are still ways to make it more useful. From giving the AI better business context to extending automation beyond feed posts, these opportunities could help businesses get more out of their Instagram presence with less manual effort.
Business context beyond images
Not every business has a library of brand images to work with. Some rely more on the services they offer, their expertise, or the problems they solve. Allowing users to upload documents such as PDFs and DOCs could give the AI more context to generate content that's relevant to their actual business, rather than relying primarily on visual references.
Trending audio for Instagram posts
Visuals and captions are only part of the content equation on Instagram. Exploring a way to incorporate relevant trending audio into posts could help businesses make their content more engaging and discoverable, while reducing the effort required to keep up with trends.
Extending automation to Stories
The Social Calendar focused on planning and publishing feed posts, but Instagram Stories offer another way for businesses to stay active. Extending auto posting to Stories could help users maintain a more consistent presence without having to manage every post manually.
~And, that's all folks. Fin~
I am currently on the lookout for Product Design opportunities if you think i would be a good fit then send a mail at anshul672@gmail.com or just call/whatsapp at +91-7004366686.
